In the last post we started our series on word of mouth and talked about how to make your customers purchasing experience a short, easy one. We are going to continue with that theme a bit today. We’re going to talk about the power of word of mouth and how to mold it to your advantage.

The reality is everyone needs an advisor to guide them to make a decision. We rely on the expertise of others to make the right decisions as they are explained to us. When you take the time to understand exactly what and how word of mouth works, you’ll see all the great advantages it has to offer you. Remember this path when working to understand word of mouth:

• Accelerate the decision making process for increased profits.
• You can accelerate product making decisions by making the process easier.
• Instead of low-ball advertising and the used car salesman approach, try delivering on your word of mouth promises.

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Today we’ll start a new series talking all about Word of Mouth and how it can make or break your business in an extremely short amount of time. In this first lesson we’ll get a feel for what exactly word of mouth is.

Word of Mouth is easily the most powerful form of marketing and is absolutely free. People talk about ads they see, experiences they have and the products they purchase. If you treat people right and spread the word about your new products/services in a positive way, you’ll attract the right customers and client who will sustain your business for a long time. 

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The last few posts have talked about how to multiply the resources that you’ve worked hard to maximize. So far we’ve covered:

1. Call in the Troops

2. Bring ‘Em Out of the Woodwork

3. Black Sheep Clients

4. Olympic-Size Sales Staff

5. Open Water Fishing

6. Call for Back-Up

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Over the last few posts we talked about how to multiply the resources that you’ve worked hard to maximize. So far we’ve covered:

1. Call in the Troops

2. Bring ‘Em Out of the Woodwork

3. Black Sheep Clients

4. Olympic-Size Sales Staff

5. Open Water Fishing

6. Call for Back-Up

Today we’ll cover the next three:

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Last time we talked about how to start multiplying on the resources you worked on maximizing. We covered the following areas:

1. Call in the Troops
2. Bring ‘Em Out of the Woodwork
3. Black Sheep Clients

Today we’ll talk about the next three:

1. Olympic-Size Sales Staff
2. Open Water Fishing
3. Call for Back-Up

Olympic-Size Sales Staff

Now we all know you can’t have a sales staff of 10,000 who work around the clock for free, but there is a tool that will do exactly that-direct mail marketing. 

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The next series of posts will cover how to take maximizing resources and multiply them for even bigger results.

In this first of the four part series we’ll cover:

1. Call in the Troops
2. Bring ‘Em Out of the Woodwork
3. Black Sheep Clients

Call in the Troops

Finding and securing new clients can be exhausting and expensive. Instead work with other companies to help you find new clients. Find solid companies with secure, positive relationships with their customers/clients. Also, ensure that their products/services are not directly competitive with yours. 

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In the last post we talked about three more ways you can work on maximizing your current resources. They included:

• Reveal your business’ soul
• From breaking even to breaking the bank
• Stand up and stand out

Today we’ll talk about the last three areas you can work on to maximize your current resources. They are:

• An offer they can’t refuse
• Would you like fries with that?
• Stay away from the edge of the cliff

An Offer They Can’t Refuse

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Last time we talked about the first three areas to work through in maximizing your current resources. They were:

• Recognize the obvious
• Unconventional breakthroughs
• Face the facts

Today we’ll cover the next three, which are:

• Reveal your business’ soul
• From breaking even to breaking the bank
• Stand up and stand out

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Over the next few posts we’re going to talk about how to take a hard look at your current resources and get the most out of them. This can help your capital go further and increase your profit margin.

Today we’ll cover three different ways to maximize what you already have. These include:

• Recognize the obvious
• Unconventional breakthroughs
• Face the facts

Recognize the Obvious

Sometimes when you are too close to something, you can’t make out the big picture. You need to step back and really take a hard look at the resources you currently have in front of you. You are surrounded by opportunities that can boost your career and help your business become more successful.

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The last 2 posts covered the first four of the killer mistakes you can make that will not only make you lose your fish, but possibly your entire company. Today we’re going to talk about the fifth killer mistake: Up Cash Creek Without a Paddle.

Even when business is good there’s still a chance of running out of cash flow. You have to always be prepared for a slow in sales or a surge in expenses. One of the keys to balancing your cash flow is to get your clients to pay on time. This can seem like a nightmare, but is absolutely essential to a successful business.

Here are some tips to speed up the payment process:

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